Personalized Prep
July 24th, 2023- 2 week sprint for the initial website with monthly updates
Team - Marketing Director, Executive Assistant, CEO, Me
My Role - UI/UX Designer, UX Researcher
The Challenge
New clients are always hard to come by for extra curricular tutoring and having an online presence is important for any service based business. The CEO of Personalized Prep wanted to redo the website.
The Outcome
A redesigned website with feedback from primary stakeholders and users while staying true to the brand identity in order to increase clients.
User Research
10 interviews with current students, parents, and coworkers.
Objectives:
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Understand where people thought the website could be improved
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See if there was anything stopping users from lining up lessons
Key Responses
Before
After
"The pictures on testimonials and about is taking up the whole page!"
Introduction video moved to be the front splash page to allow users to immediately watch. Also allowed users to scroll and explore the page, but still have access to scheduling a tutoring session throughout the homepage.
Changing the structure of the Homepage
Before
After
"The ad on the front makes the website feel dated, I'm not sure I would trust this website."
Insights
1. Higher Contrast - Allows for easier reading for the user.
2. Consistent - Give the website a better first impression and increase trust with the user, leading to more clients.
3. Increased Interactability - slideshows and animations added to the website to keep prospective clients engaged.
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